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Business coaching... a new business in Dysart

February 22, 2013
Dysart Reporter

Coaching isn't just for sports. Deb Oliver, a longtime Dysart resident, who is the MBA Program Director at Mount Mercy University in Cedar Rapids, has been trained by the #1 International Business Coaching organization, ActionCoach, to begin offering a coaching service to small businesses in Dysart and surrounding communities. She is the newest member of the Heartland Team of ActionCoach of Iowa and Nebraska. Why is there a need for this coaching service? While it is a fact that many small business owners start a business to be their own boss, which is a great goal, it is true that more than 75% of small businesses fail in the first two years. Why? In most cases, while the business owners are strong in their technical knowledge of their business, their level of everyday business "savvy" and marketing skills are lacking. Deb has chosen to launch her new business in Dysart, her hometown for the past 35 plus years. Over the years she has met her career goals through her education, first a bachelor of Management degree from UNI (1994), master degree in 1996 in Organizational Behavior from BYU (combination of business/psychology), and finally her Ph.D. in Organizations and Management in 2009, she has thought a lot about how to share her expertise in business with her community, this is the chance she was waiting for. In recent history, Dysart's Main Street businesses have done well overall, but there is always the question of how much better could they be? How can we keep the businesses going once they have opened their doors? Deb will be hosting a session, "What is ActionCoach?" on Monday, February 25, from 4:30-6 p.m. at the Norma Anders Public Library. Business owners and interested community members are invited to attend to learn more about this new business.



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